Overview
Thematic is a customer feedback analysis platform that utilizes AI to transform unstructured data into actionable insights. It connects to various feedback channels, including surveys, chats, tickets, and reviews, to build a centralized data foundation. The platform employs an AI and human engine to identify themes and subthemes, perform sentiment analysis, and provide custom scores, offering research-grade insights grounded in customer reality and business context. It allows teams to filter and analyze data by product, channel, region, or custom theme, enabling proactive, targeted insights for each team, helping improve customer experience, inform product roadmaps, optimize marketing messaging, and ensure compliance.
Common tasks
Unify customer feedback from multiple sources.Analyze unstructured text data using AI.Identify key themes and subthemes in customer feedback.Measure sentiment associated with customer feedback.Track the impact of feedback themes on performance metrics.Route insights to relevant teams and stakeholders.Automate follow-ups based on themes and sentiment.