Overview
Propel PRM is an end-to-end Public Relations Management (PRM) platform that combines workflows, comprehensive datasets, and AI to improve earned media results. It allows users to manage media lists, track correspondence with journalists, personalize pitches, monitor coverage across online, social, and broadcast channels, and measure campaign ROI. Propel leverages AI to find relevant journalists, generate personalized pitches, and provide insights into journalist preferences. It serves in-house teams and agencies, helping them save time, increase coverage, and improve their overall PR performance by providing an AI agent that helps comms professionals get hours back in their day, and real results.
Common tasks
Discover relevant journalists using an AI-powered media databaseGenerate personalized email pitches and press releasesManage media lists and contactsTrack email opens, responses, and story pipelineMeasure the ROI of PR campaignsMonitor media coverage across online, social, and broadcast channelsUnderstand journalist pitching preferences