Overview
Lead Forensics is a premier B2B sales enablement platform specializing in deanonymizing website traffic to reveal the specific companies visiting a site. Positioned as a market leader in the 2026 intent data landscape, the platform utilizes a proprietary global database of business IP addresses, far exceeding standard reverse DNS lookups used by lower-tier competitors. Its technical architecture integrates deep-packet inspection logic with a massive firmographic database to provide real-time identification of anonymous visitors, delivering detailed company profiles, employee contact information, and behavioral journey mapping. As businesses shift toward privacy-first identification in 2026, Lead Forensics has evolved its data-gathering methodology to ensure GDPR and CCPA compliance without sacrificing the granularity of its lead scoring. The platform functions as a critical engine for Account-Based Marketing (ABM) strategies, allowing sales teams to intercept high-intent prospects during the active research phase—often before the prospect has ever filled out a lead capture form. Its predictive modeling now incorporates AI-driven 'propensity to buy' scores based on cross-industry browsing patterns, making it an essential tool for high-ticket B2B enterprises seeking to optimize their conversion funnels and reduce CAC.