Overview
Heap is a product analytics platform designed to help digital builders understand user behavior. It combines quantitative analytics with qualitative insights through session replay and voice of customer capabilities, following its acquisition of Auryc. Heap offers automatic event tracking, visual maps of user flows, AI-driven analytics, and complete session replay functionality. It allows businesses to improve conversion rates, maximize product adoption, and manage product-led growth by providing insights into user interactions. Key features include heatmaps, data science tools for identifying friction, user segmentation, and customizable dashboards. Heap supports data governance, security, and integrations with other tools.