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Fresha

Fresha | Find AI List

Overview

Fresha is a globally dominant SaaS platform tailored for the beauty and wellness industry, currently serving over 100,000 partner businesses. Its 2026 market positioning revolves around a 'subscription-free' core model, disrupting traditional legacy systems by monetizing through integrated payment processing and marketplace-driven growth. Technically, the platform leverages a high-concurrency booking engine built on a cloud-native architecture, ensuring zero downtime during peak seasonal traffic. In 2026, Fresha has integrated advanced AI layers to automate client communications and optimize appointment density through predictive scheduling algorithms. Unlike traditional CRMs, Fresha operates as a dual-sided ecosystem: a B2B business management suite and a B2C marketplace. This architecture allows for seamless data flow between consumer search intent and provider availability. The platform's technical stack is optimized for mobile-first interactions, reflecting the high mobility of beauty professionals. With its 'pay-as-you-grow' philosophy, Fresha has effectively eliminated the barrier to entry for solo practitioners while providing the enterprise-grade reporting and multi-location management tools required by large-scale spa and salon franchises.

Common tasks

Real-time appointment scheduling Point of Sale (POS) transaction processing Automated marketing and client retention Inventory and stock management Client relationship management (CRM)

FAQ

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Is Fresha really free?

Yes, the core booking and business management features are free with no monthly subscription. They charge for optional features like payment processing and marketing.

How much does the marketplace cost?

Fresha takes a 20% commission only on the first appointment of a new client who finds you through the Fresha marketplace.

Does it work on Android and iOS?

Yes, Fresha has highly-rated native apps for both providers and clients on both platforms.

Can I use my own payment processor?

While you can record manual payments, the integrated automated features (like no-show protection) require the use of Fresha's internal payment system.

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