Overview
Contentsquare is an enterprise-grade Digital Experience Analytics (DXA) platform that empowers teams to understand how and why users interact with their digital assets. In 2026, the platform centers on its 'Experience Intelligence' architecture, utilizing proprietary AI/ML models to automatically detect anomalies, quantify the financial impact of technical errors, and suggest UX improvements. Unlike traditional analytics that focus on 'what' happened (clicks/pageviews), Contentsquare captures trillions of micro-movements—hovering, scrolling, hesitation, and frustration signals—to reconstruct the intent behind the user journey. Its technical foundation is built for high-scale data ingestion without compromising site performance, utilizing an asynchronous tag architecture. The platform has significantly evolved to include 'CS Insights,' a generative AI assistant that allows product managers to query behavioral data using natural language, effectively democratizing data science across the organization. By integrating session replays with zone-based heatmaps and journey analysis, it provides a holistic view of the digital customer experience across web, mobile web, and native applications.