Overview
Como is a leading global customer engagement and loyalty platform that, by 2026, has solidified its position as a pioneer in 'Actionable AI' for the retail and hospitality sectors. Its architecture revolves around the Como Sense engine, which ingests real-time data from Point of Sale (POS) systems, mobile apps, and e-commerce platforms to build comprehensive 360-degree customer profiles. The platform's technical core utilizes machine learning models to perform churn prediction, lifetime value (LTV) forecasting, and automated RFM (Recency, Frequency, Monetary) segmentation. Unlike generic marketing clouds, Como's unique advantage lies in its deep, bi-directional integrations with over 100 POS systems, allowing it to close the loop between digital marketing and physical transactions. For 2026, Como has integrated generative AI layers to automate campaign creation and personalized offer generation, moving beyond simple automation into autonomous customer relationship management. The platform is designed for mid-to-large enterprises requiring scalable, data-driven tools to combat customer acquisition costs through high-retention strategies.