Overview
Close (formerly Close.io) is a high-performance CRM specifically engineered for high-velocity sales teams. Unlike traditional CRMs that act as passive databases, Close is an active communication hub featuring native VoIP, SMS, and email integration directly within its core architecture. By 2026, Close has solidified its position as the premier choice for SMBs and fast-scaling startups by pivoting heavily into AI-powered sales intelligence, including automated call transcription, sentiment analysis, and predictive lead scoring. Its technical infrastructure is built for speed, offering a 'single-pane-of-glass' interface that eliminates the context-switching penalty common in multi-tool stacks. The platform's API-first design allows for deep extensibility, making it a favorite for teams that rely on custom workflows via Zapier or Make. Close differentiates itself by including power and predictive dialers directly in the interface, allowing sales representatives to manage 3x more outreach volume compared to manual entry systems. Its 2026 roadmap emphasizes 'AI Call Coaching' and 'Workflow Auto-Optimization,' positioning it as a proactive partner in the sales process rather than just a system of record.