Census is a premier Reverse ETL and Composable Customer Data Platform (CDP) designed to bridge the gap between cloud data warehouses (like Snowflake, BigQuery, and Databricks) and operational business tools (Salesforce, HubSpot, Marketo). Unlike traditional CDPs that create data silos, Census utilizes the existing data warehouse as the single source of truth, enabling teams to build granular audience segments and sync customer data without writing custom API scripts. Its technical architecture focuses on reliability and observability, providing detailed sync logs, field-level mapping, and automated alerts. By 2026, Census has solidified its position in the market by integrating advanced AI-driven identity resolution and predictive modeling directly into the sync workflow. This allows organizations to not only move data but to enrich it in transit, ensuring that sales and marketing teams act on the most current, accurate, and high-priority signals. The platform's 'Infrastructure as Code' approach via Git integration and dbt support makes it the preferred choice for data engineers seeking to maintain governance while empowering business users with a no-code Audience Hub.
Segment is a tracking CDP that collects data from your app; Census is a Reverse ETL tool that sends data from your warehouse to your apps. Census allows you to use your warehouse as the single source of truth.
Does Census store my data?
No. Census is a pass-through layer. It reads data from your warehouse and writes it to your destinations without storing a permanent copy of your customer data.
Can I use Census with dbt?
Yes, Census has native integration with dbt. You can sync data directly from your dbt models and even see sync status within the dbt dashboard.
Is there a limit on how many rows I can sync?
No, Census does not charge by the row. Pricing is typically based on destinations and feature sets.
FAQ+-
How is Census different from Segment?
Segment is a tracking CDP that collects data from your app; Census is a Reverse ETL tool that sends data from your warehouse to your apps. Census allows you to use your warehouse as the single source of truth.
No. Census is a pass-through layer. It reads data from your warehouse and writes it to your destinations without storing a permanent copy of your customer data.
Can I use Census with dbt?
Yes, Census has native integration with dbt. You can sync data directly from your dbt models and even see sync status within the dbt dashboard.
Is there a limit on how many rows I can sync?
No, Census does not charge by the row. Pricing is typically based on destinations and feature sets.
