Overview
Brand New, a division of UnderConsideration, is a blog and review platform focused on corporate and brand identity work. It provides opinions and critiques on logo redesigns, new branding initiatives, and packaging updates across various industries. The platform showcases before-and-after comparisons, offering insights into the design choices and effectiveness of different branding strategies. Brand New targets designers, marketing professionals, and anyone interested in the visual aspects of branding and corporate identity. It serves as a resource for staying informed about current trends, understanding design rationale, and forming opinions on the latest developments in the field of visual communication. Users can browse reviews, submit their work for consideration, and engage in discussions within the comments sections.