Overview
Attention Insight is an AI-powered platform that uses deep learning algorithms trained on millions of eye-tracking fixations to predict where users will look on a website, ad, product, or video. It provides instant attention metrics, including Attention Heatmaps, Clarity Score, Focus Score, and Percentage of Attention. Users upload design files, and the AI generates visual attention maps, allowing for rapid validation and optimization of visuals before launch. The platform integrates with tools like Figma and Adobe Creative Suite through plugins and add-ons. Use cases span from improving visual hierarchy to ensure critical CTAs grab attention to testing design variations for client-facing projects, resulting in faster approvals and improved user engagement.